Senior Global CRM Product Owner

Empresa: Michael Page
Provincia: hibrido
Población: 
Descripción: Perfil buscado (Hombre/Mujer) • Develop the strategic direction, roadmap and product backlog for CRM Marketing platforms and products. • Define and communicate a clear product vision aligned to business objectives and customer needs. • Translate commercial priorities and CRM strategy into actionable product initiatives. • Identify opportunities to improve customer experiences, marketing effectiveness, operational efficiency and revenue generation. • Develop business cases and value assessments for new product capabilities and platform enhancements. • Ensure all roadmap priorities are aligned to measurable business outcomes and agreed OKRs. • Marketing Automation Platforms • Lead capture and lead management solutions • Customer preference and consent management • Personalisation capabilities • Campaign enablement tools • Reporting, analytics and attribution solutions • Lead definition activities to understand customer, user and business problems. • Facilitate workshops with stakeholders to gather requirements and identify opportunities. • Use customer insights, behavioural data, user feedback and performance metrics to inform decisions. • Work with BA´s to define epics, features, user stories and acceptance criteria. • Prioritise product initiatives using value, effort, risk and strategic impact. • Validate proposed solutions before development begins • Own and maintain a transparent, prioritised product backlog. • Balance business demand, technical requirements and strategic priorities. • Manage competing stakeholder needs and make informed prioritisation decisions. • Work with delivery teams to plan releases and roadmap milestones. • Ensure teams are working on the most valuable opportunities at any given time. • Act as the primary point of contact for CRM product initiatives. • Build strong relationships across Marketing, Sales, Technology, Data, BI, Legal and Compliance teams. • Communicate product vision, roadmap progress and delivery outcomes clearly. • Facilitate alignment on priorities, trade-offs and investment decisions. • Influence senior stakeholders and drive consensus across complex initiatives • Work closely with engineering, delivery and business analysis teams throughout the product lifecycle. • Participate in Agile ceremonies and support sprint planning and prioritisation. • Ensure delivered solutions meet business requirements and achieve desired outcomes. • Drive continuous optimisation based on performance data and user feedback. • Champion an iterative, test-and-learn approach to product development. • Ensure CRM products support robust customer data management and governance practices. • Champion privacy-by-design principles across all CRM and Martech capabilities. • Ensure compliance with GDPR, consent management requirements and organisational data policies. • Partner with Legal, Security and Data Governance teams to manage risks and regulatory obligations. • Define and mon...
Tecnologías: Marketing, BI,
Tipo de Contrato: Indefinido
Salario: Sin especificar
Experiencia: 3 años
Funciones: Marketing - Responsable de Producto
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